Campaign Wrap Report // February 2026
Propeller x Hadestown
Allison Russell on Broadway
Broadway Experience // Meet Allison Russell x Human Rights Campaign
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Broadway Experience // Meet Allison Russell x Human Rights Campaign
Two nights of sustainable luxury in the heart of Manhattan — steps from Central Park and minutes from Broadway
This campaign drove real, measurable support for the Human Rights Campaign, the nation's largest LGBTQ+ civil rights organization. Every dollar raised and every donor acquired fuels HRC's work in advocacy, education, and community building across all 50 states.
Beyond the initial $21,548 raised during the campaign window, these 1,002 new monthly donors represent ongoing, compounding support for HRC. At an estimated lifetime value of $136.70 per donor, this cohort is projected to generate $136,953 in total value for the Human Rights Campaign. This is where Propeller's model shines: turning one-time campaign moments into sustained, recurring impact for the causes that matter.
Sample creatives from the campaign
We're so grateful for this partnership and would love to do it again. Working with Allison Russell, Hadestown, 1 Hotel, and HRC was a dream collaboration.
…And we're all extremely jealous that Carmen gets to experience Hadestown on Broadway and meet Allison Russell! 🎭